Report on the Italian Watch Market
In 2015 the Italian watch market became the leading European market for Swiss watches.
2016 looks to be more difficult, but Italians’ enthusiasm for watches does not appear to be waning. Points for analysis.
In 2015 the Italian watch market experienced an increase of 11.9% reaching 1.41 billion € in turnover despite a
slight decrease of 2.9% in the number of units sold, or a total of 7 million. These figures are the result of the first
signs of recovery recorded in 2014 and of the growth of the tourism sector. That being said, this trend was not
confirmed during the first half of 2016, when Italy experienced a downturn of -12.6% in the watch sector, putting it at
second place in Europe behind France (-14.8%) [...]
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Operating in mature European and North American markets, luxury companies are more and more leaning towards emerging countries (Asia, Middle East, Brazil). The conquest of these new markets pushes industry players to rethink their organizational structure, as well as adapt their processes and resources to their development strategy.