Italy, a stable market and deep watch culture
Contrary to Hong Kong, China or the UK, which have experienced dramatic increases or decreases these last years, the Italian market seems much more stable. It remains home to a compact number of watch aficionados and consumers of highend well-established Swiss brands.
In Italy, the wristwatch market was worth around 1.5 billion euros back in 2016. After a slight increase in growth, data for this year showed figures were stable. The global data refers to products sold in Italy through jewellery channels to Italian and foreign consumers, and it shows a [...] >> read the full article: download it now in .pdf version!
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Operating in mature European and North American markets, luxury companies are more and more leaning towards emerging countries (Asia, Middle East, Brazil). The conquest of these new markets pushes industry players to rethink their organizational structure, as well as adapt their processes and resources to their development strategy.